Courses Detail Information
BUS4020J – Managing a Business
Credits: 2 credits
Business requires the practical application of people, skills, ideas and money, and it requires some trial-and-error before you succeed. This course provides the opportunity to work with all the essential managerial functions including marketing, operations, human resources and finance/accounting, and to apply the knowledge to real business organizations. Students experience evidence-based analysis of a business problem as part of a group project.
- Marketing: how do we identify, entice and add value for customers?
- Operation: how does a business create goods and services to sell?
- Accounting and Finance: how do we keep track of the money? how do we raise funds, reward shareholders, and manage our assets?
- Human Resources: How do we recruit, retain and motivate employees?
- Business Analytics