Courses Detail Information
BUS4200J – Business Basics for Entrepreneurs
Instructors:
Credits: 3 credits
Pre-requisites:
Description:
This course covers the entrepreneurship methodologies (including process, models and tools) needed to build a business model for an entrepreneurial venture. In particular, the course discusses entrepreneurial opportunity identification, idea validation using Business Model Canvas and its application. Students complete a business project through a series of business reviews and present it to the class.
Course Topics:
- Entrepreneurship Process
- Opportunity Identification
- Idea Validation and Pivoting with Business Models Canvas
- Product-Market Fit and its mapping to activities/resources
- Case Studies