Courses Detail Information

BUS4200J – Business Basics for Entrepreneurs


Pradeep Ray

Credits: 3 credits



This course covers the entrepreneurship methodologies (including process, models and tools) needed to build a business model for an entrepreneurial venture. In particular, the course discusses entrepreneurial opportunity identification, idea validation using Business Model Canvas and its application. Students complete a business project through a series of business reviews and present it to the class.

Course Topics:

  1. Entrepreneurship Process
  2. Opportunity Identification
  3. Idea Validation and Pivoting with Business Models Canvas
  4. Product-Market Fit and its mapping to activities/resources
  5. Case Studies